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Online brand protection, is the act of protecting brands online from counterfeiting, fraud, piracy, cyber-squatting and other digital threats. A growth area for domain name registrars which have seen the move towards helping to protect a brands IP online as complementary and supplementary to managing their domain name portfolio. == Services == Services generally include: # Watching for domain name registrations with keywords similar or exactly the same as a company, product or brand. # Detecting when registered domain names that previously had no website become 'active' or are pointed to by an IP address serving web content. # Monitoring when Whois information changes indicating change of domain status (expiring, pending delete, etc), change of ownership information or delegation information. # Reputation management by looking at sentiment across the internet (positive or negative) and use of usernames, blogs or accounts using similar brand, product or company names 〔http://www.jeffbullas.com/2011/09/14/7-ways-to-protect-your-brands-online-reputation/〕 # Crawling internet pages looking for content that includes keywords similar or exactly the same as a company, product or brand # Using search engines to return links based upon keywords and therefore websites to crawl (helping to find counterfeit or 'rogue' websites with words like cheap) # Market place listing searches, checking for products listed as new and outside normal price tolerance (helping find potential counterfeit and grey market items) # Social Media searching to identify posts which might include usernames infringing a brands IP or links out to rogue websites # Mobile application searching to identify applications created in affiliation with a brand or deliberately trying to copycat the brand (to help with phishing or untrue claims of affiliation) # Enforcement against these problems, be they rogue websites, counterfeit product listings, copycat websites or infringing IP. Enforcement can be both technical and legal in nature e.g. (URS (Uniform Rapid Suspension) ) and (UDRP (Uniform Dispute Resolution Policy) ) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Online brand protection」の詳細全文を読む スポンサード リンク
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